Talk:The transformation of the hash tag: A contemporary analysis of digital cooperation and the digital economy, and a debate on free labor/@comment-27012110-20151021144704

I guess you could focus your study on a specific brand, such as only the Raptors. You could look at how social media improves a fan's experience and interaction with the team and the sport they play. Seeing as how a lot of sports team use social media to give fans updates, it is beneficial for both sides to interact with each other in order to lead fans to believe the team is listening to their criticism.