Participatory culture of Corporate Blogs

Introduction
Corporate Blogs are blogs designed by corporations to promote products, services or assist customers in a specific field of the company. Corporations use various blogging platforms such as wordpress, blogger, tumblr, etc. to produce their content to the public. There are ten (10) objectives a company many use to develop their corporate blog. Corporate blogs are used for public relations and to communicate effectively with employees or shareholders. They act as a communication tool between employees of a company and the customers.

Research Question
What type of collaboration do corporate blogs foster, why?

Why is it important?
There are two types of collaboration that corporate blogs foster In team collaboration, employees in a company can establish expertise, improve communication within the sector, gains insights of activities from different departments, improve the company's reputation as well as recruit new employees.
 * 1) Within the company itself (employees), there is a team collaboration

2. With customers, there is a community collaboration

-Corporations use business blogs to create a community collaboration with customers. With corporate blogs, companies are able to build relationship with customers by engaging in conversation of the companies' activities and building brand loyalty.

-Corporations create a community for customers by getting them involved such as pitching new ideas. This allow customers to co-create with a company. For example: My Starbucks Idea. Customers can provide their thoughts or opinions during the co-creation.

-Community collaboration can be established when companies provide technical support to customers. By this collaboration, communication between workers and customers will increase.