Talk:The Participatory Culture of Amazon User Reviews/@comment-27053807-20151028220744

Something you can look into is the practice of sending customers free new products for a review. Does that influence their opinion in any way? Its being done quite often, especially with electronics, where companies send products on a trial basis for early reviews on platforms such as amazon to entice other users to try the product. This can tie into your discussion regarding 'fake' reviews, if/when the 'trial' turns into something more permanent based on a positive review.

A discussion on amazon regarding fake reviews - http://www.amazon.com/forum/top%20reviewers?_encoding=UTF8&cdForum=Fx2Z5LRXMSUDQH2&cdThread=Tx1HZGC6589PMFD