Talk:Self Branding on Social Media Platforms/@comment-27012110-20151020214341

People create these online identities on Instagram, Facebook, etc because of their lack of acknowledgement/attention in the real world. They are so insecure about people not noticing them and ignoring them that they go out of their way to get attention and 'brand' themselves online, in a attempt to feel acceptance. The increasing amount of anxiety people our age tend to suffer from is all thanks to looking at these posts on social media and being fooled into believeing other people's lives are better than our own. For example, you could see one of your former high school classmates showing off a brand new car or partying and think 'Wow, they must be really cool' or something to that extent. Yet, in the real world, they deliberately go out and do this because they want attention and want to show the world they aren't 'losers' compared to everybody else. They have to maintain this online reputation online as well as in real life or else they face significant backlash for being 'fake'.